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There’s a new boutique at The Forum Carlsbad.

Rylee + Cru opened its first flagship store Nov. 29 at the outdoor shopping center. The boutique specializes in clothing for children and moms.

“We’re always excited to have a brand’s first physical store open at one of our projects,” said Ward Kampf, president of Northwood Retail, which operates the shopping center. “Carried in some of the best boutiques in the country and now calling The Forum Carlsbad home, Rylee + Cru offers stylish and innovative children’s clothing in a category that has had limited options for the last 10 to 15 years.”

Founded in San Diego by Kelli Larson, Rylee + Cru combines art and imagination to create high-quality, stylish and comfortable clothing, according to the company. The boutique offers clothing in sizes ranging from newborn to 12 years for children and XS to XL for women.

“I’m beyond excited to have The Forum Carlsbad be where we plant our very first Rylee + Cru flagship store,” Larson said.

“This destination holds a special place in my heart because for 12 years I lived just a few minutes down the street,” she added. “It’s the place where the brand — and my babies — were born. The Forum Carlsbad is where my kids grew up going to shop and a place that always feels like home. It’s a dream come true to open our flagship store here in our hometown.”

Rylee + Cru is located at 1911 Calle Barcelona, Suite 151, in Carlsbad.