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Outerknown to Add Four Stores in U.S. by Next Spring


October 17, 2023

Outerknown, the sustainable apparel brand founded by surfer Kelly Slater, is adding four stores to its fleet.

The Culver City, Calif.-based brand, which already operates six units around the U.S., will add four additional stores between now and next spring. The first will open at the Marin Country Mart in Larkspur, Calif., on Oct. 27, followed by the Forum Carlsbad in Carlsbad, Calif., on Nov. 25 and the Stanford Shopping Center in Palo Alto, Calif., in December. Next spring, a store will be added at 1240 Wisconsin Avenue NW in Georgetown in Washington, D.C.

Like Outerknown’s apparel collections, the stores will also tell a sustainable message by using Stelapop hangers and fixtures made from S.E.A. denim scraps, Pasqual Arnella paperpaste mannequins, York’s reclaimed flooring from submerged hemlock logs, and maritime rope art installations by environmental scientist and artist Ethan Estess.

“These new retail spaces are a true celebration of community,” Slater said. “Many of these spots are places I love to visit and feel personally connected to. These locations also represent the work that many of my friends are doing to clean up the ocean and planet, like York reclaimed floors and Ethan Estess [works]. Good planets are hard to find, and at Outerknown, we are working tirelessly to protect the one we’ve got. That takes getting everyone on board.”