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Freshfields Village Welcomes New Stores to Charleston Market

Charleston Magazine

April 2, 2022

Shop To It! Find several new stores at Freshfields Village this spring.

The Kiawah Island lifestyle center is welcoming the Charleston area’s first Johnny Was boutique, a California-based brand known for its boho women’s clothing and accessories, and Luminary, a Florida-based line featuring travel-inspired fashion. The Beaufort Bonnet Company children’s shop and Spartina 449 women’s lifestyle store, which both have a presence in the Charleston market, are opening second locations at the village. In addition, Lululemon has relocated in an expanded space.

“Resort retail is having a moment,” says Ward Kampf, president of Northwood Retail, which owns Freshfields Village. “Unique, upscale brands are finding that resort retail enclaves have turned into year-round shopping experiences.”

Look out for Music on the Green, featuring live bands from 6 to 9 p.m. on May 15, and special promotions for Sidewalk Saturdays on April 16 and May 21.