- Press -

It’s race weekend in Austin, and you’ll be able to tell.

Ahead of the Formula 1 United States Grand Prix at the Circuit of the Americas this weekend, several pop-ups are happening around town.

Here’s a roundup of some of the happenings:

Domain Northside

Race weekend Apple Sessions: Apple’s Domain Northside store is hosting a series of sessions inspired by the Haas F1 team, inviting customers to capture portraits of driver suits and helmets on the iPhone 18 Pro, or design car liveries on an iPad Pro with an Apple Pencil.

The store will also stream the Apple TV broadcast of the race on Sunday at 3 p.m.

TAG Heuer x Red Bull Racing: TAG Heuer will have a pop-up boutique from Oct. 22-25 to “celebrate 10 years of TAG Heuer x Red Bull Racing.” There will be a QR code at the boutique, located at 11700 Rock Rose Ave., Ste. 100, for fans to scan for the chance to win a signed collectible.

Google Store Domain Northside Pit Stop: The Domain Northside Google store will have a “pit stop” set up on Saturday, Oct. 24 from 11 a.m. to 3 p.m. There will be a Gemini Pit Stop Photo Booth, a mini track, exclusive merch, and more.

Those interested can register for the event online.

AT&T’s Austin F1 Events

AT&T and Oracle Red Bull Racing are teaming up to bring two F1 experiences to Austin.

AT&T Austin Central Retail Activation:
When: Wednesday, October 21, noon–4 p.m.
Where: AT&T Austin Central, 5407 N. IH-35, Austin
Highlights: “Appearance by Oracle Red Bull Racing driver Isack Hadjar, team show car, replica pit wall experience, driver helmets, steering wheel and team memorabilia, premium giveaways, merchandise, a radio remote and DJ”

Red Bull Austin Race Nights Fan Zone:
When: Thursday, October 22–Sunday, October 25
Where: Rivière, 1501 E. 7th St., Austin
Highlights: “AT&T and Oracle Red Bull Racing co-branded experience, racing simulators, live phone-case customization, AT&T charging stations, expedited access for AT&T customers, driver appearances, and race-weekend programming”

Mercedes Downtown ‘Takeover’

Mercedes-AMG PETRONAS F1 Team is bringing an immersive fan hub to downtown Austin Oct. 22-25 at 400 Congress Ave.

Experiences include the following:

• the opportunity to be a pitstop mechanic on a real F1 car
• the ability to put your driving skills to the test on cutting-edge F1 simulators
• exploring the world of individualization with Mercedes-Benz MANUFAKTUR and see the all-new Mercedes-AMG GT 4-Door Coupé on display
• experience the pit wall with the ‘Trackside with Meta AI’ activation
• get up close and personal with historic team memorabilia
• take a picture with a 2026 Mercedes-AMG PETRONAS F1 Team show car
• participate in giveaways each day
• buy official team merchandise from the team’s on-site store
• enjoy local music acts and Texan cuisine from local food vendors as part of a true F1 tailgate Experience