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Fifth + Broadway Celebrates ‘9-1-1: Nashville’ Premiere with Discounts for First Responders

Yahoo!

October 9, 2025

While larger-than-life scenarios — including a squall hurling an Airstream trailer across the Korean War Veterans Memorial Bridge — will be playing out onscreen in “9-1-1: Nashville,” which premieres Oct. 9, Music City’s first responders deal with real-life emergencies day in and day out.

To celebrate the release of the newest installment in the “9-1-1″ franchise, Fifth + Broadway has partnered with ABC and is offering special discounts at select retailers for first responders throughout October.

“Fifth + Broadway is proud to partner with ABC’s 9-1-1: Nashville to create meaningful experiences that extend beyond retail and give back to those who protect and serve our community every day,” Fifth + Broadway Marketing Director Krystin Fisher said in a statement.

“The stories on 9-1-1 may unfold on TV, but Nashville’s first responders are the real stars, and these discounts are a small way to thank first responders for their courage and commitment.”

What Fifth + Broadway discounts are available for Nashville first responders?

Nashville first responders are able to redeem the following discounts with a valid form of ID:

  • Buck Mason: 10% off from Oct. 1-31
  • Elixr Coffee: 25% off from Oct. 5-12
  • Garage Sale Vintage: 10% off from Oct. 1-31
  • Hollie Ray Boutique: 10% off from Oct. 1-31
  • Levi’s: 10% off from Oct. 1-31
  • Music City Shop: 20% off from Oct. 1-31
  • The NASH Collection: 20% off from Oct. 1-31
  • The Normal Brand: 25% off from Oct. 1-31
  • Pushing Daisies: 15% off from Oct. 1-28
  • STUDS: 20% off from Oct. 1-31
  • VidaFlo: 20% off from Oct. 1-31
  • National Museum of African American Music: Discount tickets at $31.33 (Normal ticket is $33.33 or $35.00 with tax) from Oct. 1-31

When will ‘9-1-1: Nashville’ premiere?

“9-1-1: Nashville,” the third installment in the franchise, will premiere at 9 p.m., Oct. 9 on ABC. The show will also be available for streaming via Hulu, with plans beginning at $10.99 per month.

What is ‘9-1-1: Nashville’ about?

According to the show’s plot summary, it follows the team as they “balance their high-stakes careers with the drama of a powerful local dynasty, where personal lives and professional duties collide.”

The official trailer offers a sneak peek at the series and showcases iconic Nashville landmarks, including the AT&T Building — colloquially known as the Batman Building — the John Seigenthaler Pedestrian Bridge and Ascend Amphitheater.