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Domain Northside is stepping up its game in the Gen Z fashion arena by welcoming yet another chic clothing brand to its bustling shopping center.

The latest brand on a hot streak is the recently resurgent Abercrombie & Fitch, which will join booming retailers like Skims, Brandy Melville, Reformation, J. Crew and Dolce Vita.

As Domain Northside, which is also home to Nordstrom Rack and the Apple Store, continues to curate an enticing mix of food and shopping offerings, here’s what to know about its latest edition.

Abercrombie & Fitch to bring unique women’s only store to Domain Northside
Earlier this month, Domain Northside announced the addition of Abercrombie & Fitch, which will stand out by offering a women’s only retail experience.

“Abercrombie & Fitch has seen an incredible resurgence over the past few years, resonating with a new generation while staying true to its heritage,” said Jacqueline Fitch, SVP of leasing for Northwood Retail. “We’re thrilled to welcome this women’s only Abercrombie store to Domain Northside, offering an elevated shopping experience that aligns perfectly with the dynamic energy of our community.”

The new Abercrombie & Fitch store will be located at 11700 Domain Blvd., Suite 120, Austin, TX 78758 at the corner of Domain Blvd. and Palm Way, near Nordstrom. A date hasn’t been set for when the store will open, but Domain Northside did say it will be sometime this year.

Domain Northside is increasingly a home to many online brands
Ward Kampf, President at Northwood Retail, has said that a niche that Domain NORTHSIDE has created is to be a marketplace that seeks to offer physical locations for typically online brands. Ward mentioned companies like AWAY Luggage, ANINE BING, and Little Word Project.

This knowledge of how to handle brands looking to get into the physical space, paired with Austin’s growing popularity, could be why many brands that do much of their business online are choosing Domain Northside.

Domain Northside is owned and operated by Northwood Retail, and is home 120 businesses and the Rock Rose entertainment district.