Emilie Andrews serves as Senior Vice President of Marketing for Northwood Retail. With more than 13 years of industry experience, she specializes in envisioning innovative, experiential, and results-oriented programs that add value to retail destinations—creating a sense of place, enhancing brand awareness and affinity, and driving revenue. Mrs. Andrews directs the strategic marketing efforts and branding initiatives for Northwood Retail’s dynamic portfolio of projects, guiding and developing property-level teams.
Prior to joining Northwood Retail in 2021, Mrs. Andrews worked for Macerich executing the marketing at signature centers Biltmore Fashion Park and Scottsdale Fashion Square before stepping into a leadership role at Vestar as Regional Marketing Director. At Vestar, she oversaw the company’s Arizona portfolio of 12 properties with more than 8,730,000 SF, where she was instrumental in growing and advancing the marketing team, creating unique trademark programs, building partnerships, increasing income, and repositioning assets like Westgate Entertainment District and Desert Ridge Marketplace. Mrs. Andrews is the recipient of two Gold MAXI Awards, the International Council of Shopping Centers’ premier recognition of marketing excellence, in the Experiential and Launch categories.
Mrs. Andrews attended Arizona State University and graduated summa cum laude with a BA in Political Science and a BA in History.