- Marketing Director, Hillsdale Shopping Center -

Christine Kupczak

Christine Kupczak serves as Marketing Director for Northwood Retail’s newest acquisition, Hillsdale Shopping Center in San Mateo, California. With over 20 years shopping center experience at Hillsdale, Christine develops and oversees strategic marketing plans, advertising content and promotions, special event efforts, creative design, social media and digital engagement initiatives, and other emerging public relations opportunities to successfully build community and brand awareness to augment merchant sales. In addition, she has been involved in numerous expansion and redevelopment campaign projects for the Center throughout the years.

During her tenure at Hillsdale, Christine has cultivated and maintained professional relationships and partnerships with many local Silicon Valley organizations and serves on the Boards of the San Mateo Chamber of Commerce, San Mateo Visitors and Conventions Bureau as well as an advisor to other community associations.

Prior to joining Hillsdale Shopping Center, Christine supervised Special Events and Broadcast Departments for a chain of department stores and developed multimedia broadcast campaigns for Coleman and Christianson Advertising Agency, both located in San Francisco. She holds a CRX and SCMD designation from the International Council of Shopping Centers and is a graduate of the Fashion Institute of Design and Merchandising in Los Angeles. She is a native of San Francisco.