- Press -

Henry Rose, a line of genderless fine fragrances founded by Golden Globe-winning actress Michelle Pfeiffer, is bringing its commitment to ingredient transparency and safety to the Dallas-Fort Worth Metroplex.

And guess what? The brand is hitting the road in a clear glass truck to showcase its products to customers.

On Friday, April 19, and Saturday, April 20, the Henry Rose team will host events in Dallas that allow fragrance lovers to learn more about the brand’s ethos, sample its products, and meet the team behind the fragrance line.

Friday’s event will be held at Sephora Hillside Village, 6465 E Mockingbird Lane, from 11 a.m. to 5 p.m. The location and time for Saturday’s event have not been set yet, but customers can sign up for email and SMS texts to receive updates.

According to the company’s website, Pfeiffer was inspired to start a line of harmless fragrances shortly after becoming a mother.

It started with a mother’s concern

Michelle Pfeiffer
“When I became a mom, I started reading the labels on the products I used. I just couldn’t imagine exposing my children to anything potentially toxic on my skin. Fragrance was the last black box of ingredient transparency. So, I gave it up altogether… but eventually, I missed it. I realized that if I wanted a safer, beautiful quality perfume, I would need to create it myself. We have to worry about so many things in life, and fragrance shouldn’t be one of them. You shouldn’t have to sacrifice quality for safety.”