Actress Shay Mitchell rose to fame in 2010 starring in ABC Family’s teen drama “Pretty Little Liars,” but in recent years, she’s carved out space for herself as an entrepreneur.
She started the multi-million-dollar luggage and lifestyle company BÉIS nearly six years ago, and on Thursday, she’s bringing the brand to Nashville. For one day only, Mitchell and her team will be downtown at Fifth + Broadway hosting a camp-themed pop-up shop.
“It’s a labor of love, as all of them are,” Mitchell told The Tennessean.
She said most of the brand’s pop-ups have been in Los Angeles, and she wanted to take BÉIS on the road to reach the rest of the country.
A representative from BÉIS said the company has a “prominent following” in Nashville, and that’s how the city landed on its list of stops on the nationwide BÉIS Camp tour. Most other cities where the brand is hosting pop-ups are near prominent National Parks.
Nashville was a last-minute addition to the tour, but Mitchell said it’s always been a goal of hers to have a presence in the city, even if permanent stores aren’t in her business plan.
“I’ve always wanted to come to Nashville. I heard you guys have incredible hot chicken and live music here, so I’m going to accomplish both of those today,” Mitchell said. “But I mean, there’s such an energy to the city. The people are always so amazing. All my friends that are from Nashville always have so much to say about it, and it just felt like a perfect stop on our little journey through the country .”
BÉIS’s new Utility Collection will be for sale at the pop-up, including roller bags ranging from $218 to $338, the $118 utility tote and the $68 carryall crossbody bag. There will also be exclusive merchandise, refreshments and some gifted items available.
The company first launched in fall 2018 and quickly amassed more than a million followers on social media. The BÉIS Weekender travel bag garnered viral attention on social media for its zipped-up shoe compartment.
The pop-up is open from 10 a.m. to 4:30 p.m. at 5036 Broadway in downtown Nashville.